Linguist and philosopher Noam Chomsky on our country's brutal class warfare -- and why it's ultimately so one-sided.
In the United States, the advertising and public relations industry is huge. Back in the more honest days, they called it propaganda.
Now the term doesn’t sound nice, so it’s not used anymore, but it’s basically a huge propaganda system which is designed very extensively for quite specific purposes.
First of all, it has to undermine markets by trying to create irrational, uninformed consumers who will make irrational choices.
That’s what advertising is about, the opposite of what a market is supposed to be, and anybody who turns on a television set can see that for themselves. It has to do with monopolization and product differentiation, all sorts of things, but the point is that you have to drive the population to irrational consumption, which does separate them from one another.
As I said, consumption is individual, so it’s not done as an act of solidarity—so you don’t have ads on television saying, “Let’s get together and build a mass transportation system.” Who’s going to fund that?
The other thing they need to do is undermine democracy the same way, so they run campaigns, political campaigns mostly run by PR agents. It’s very clear what they have to do.
They have to create uninformed voters who will make irrational decisions, and that’s what the campaigns are about.
Billions of dollars go into it, and the idea is to shred democracy, restrict markets to service the rich, and make sure the power gets concentrated, that capital gets concentrated and the people are driven to irrational and self-destructive behavior
