Olympic projection spotlights Adidas factories ‘exploitation’

London 2012 sponsor attacked over workers’ sweatshop conditions




Campaigners tonight projected a huge image on a building overlooking the Olympic Park, accusing the Olympics sportswear partner Adidas of making millions out of the exploitation of workers who make its clothes.

Adidas has already sold £100 million of Olympic clothing whilst workers making its goods around the world are paid poverty wages and are having to skip meals to survive.

The anti-poverty charity War on Want beamed the 65 feet high image – which proclaimed “exploitation – not OK here, not OK anywhere” underneath Adidas famous three striped logo - as the sell-out 80,000 crowd left the stadium after the Olympic highlight, the men’s 100 metres final.