The new coffee chain, named Harris and Hoole after coffee-loving characters in Samuel Pepys' diary, will not display any information to inform customers that the company is up to 49%-owned by the supermarket firm.
Tesco, which collects £1 in every £8 spent on the high street and has already expanded into clothing, banking, telecoms, garden centres, petrol stations, DVD rentals and music downloads, said the new venture was part of its diverse investment strategy.
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